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What Would You Save in a Disaster? Probably Your Smartphone

You’ve read about iPhones rescuing people. Turns out people would reciprocate, saving their phones and even their PCs before most other objects.

By Eric Griffith
January 23, 2023

What’s the most important thing you own? If you're like many of us, probably your smartphone.

That was the takeaway in Secure Data Recovery Services' survey of 1,000 people, who were asked what they’d save if their home was about to be destroyed. With 66% claiming that losing digital assets is their big worry, the number one item to rescue was the phone, at 38%; the second was a computer, at 28%.

OUR MOST IMPORTANT DIGITAL FILES

With two-thirds of people valuing their digital assets, nearly half (44%) said they’d even give up sex to avoid losing them. Yet 47% also said they don’t have those same assets backed up—time to read our Beginners Guide to PC Backup. (Also check out how to download backups of your Facebook, Instagram, Twitter, and TikTok data.)

Why are people rescuing their phones and PCs before anything else? The most precious digital data, according to survey respondents, are photos (91%) and videos (67%). Financial, health, legal records, and the like came third in importance, at 58%. They also don’t want to lose written and creative work, media collections, emails, texts, voicemails, and even video game progress.

MOST PRECIOUS DIGITALS RANKED

And why are pictures and videos so important? Because, of course, they document one's personal history: children (62%), departed loved ones (53%), weddings (18%), and pets (20%).

For more information—including how many NSFW photos naughty people keep of their exes—read the full report at Secure Data Recovery Services.

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About Eric Griffith

Senior Editor, Features

I've been writing about computers, the internet, and technology professionally for over 30 years, more than half of that time with PCMag. I run several special projects including the Readers' Choice and Business Choice surveys, and yearly coverage of the Best ISPs and Best Gaming ISPs, plus Best Products of the Year and Best Brands. I work from my home, and did it long before pandemics made it cool.

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